Explanation: (Ideology) Explains why social, political and economic conditions are the way they are.
(Advocacy) In any advocacy situation we firstly must be able to explain the issue. It should be clear to ourselves and be as clear to others when we speak for our cause.
Evaluation: (Ideology) Deciding whether those conditions are good or bad.
(Advocacy) In our explanation we must show whether the conditions that prevail are good or bad (and of course provide reasons why we believe them to be one way or another). Advocacy can also be about furthering something good and not always attempting to correct a bad situation.
Orientation: (Ideology) Supplies its holder with an orientation and a sense of identity.
(Advocacy) This is self-evident, in that our audience must be able to identify and ‘buy in’ to our issue for them to support it.
Program: (Ideology) Tells followers what to do and how to do it.
(Advocacy) When you do finally have some support people need to know how to take action. Advocacy is about calling attention to an issue but after this is successful something then must done to affect change to sustain or improve it.
So advocates all, let us continue to call, and surely be prepared when others respond to our call to provide the reasons for our advocacy and a direction of where and how we would like our cause to be advanced. Onward Libraries.